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Shop (RED) When you choose (RED), your choices raise money, heat, and urgency for the fight to end AIDS. Now, more than ever, your choices count. Follow @red for exclusive (RED) content you won’t find on any of our other channels! We’ll be showing off (RED) products, participating in the latest challenges, giving you an inside look at (RED) HQ, and raising awareness about our fight to end AIDS! (RED) was founded by Bono and Bobby Shriver at the World Economic Forum in Davos, Switzerland in 2006. Now, 20 years later, (RED) is back in the mountains where it all began to talk about the progress made in the AIDS fight and what’s still needed to overcome the challenges that remain. We’re closing out our 2026 (RED) Talks at Davos series with (RED)’s Managing Director, Kate Charles ... (RED) Talks at Davos 2026: (RED)'s Kate Charles and Huw Davies Talk 20 ... How (RED) Works Founded by Bono & Bobby Shriver in 2006 to fight AIDS, (RED) partners with the world’s most iconic brands and people to create products and experiences that raise money, heat, and urgency to fight against global health injustice.

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