the rationale behind offering customers credit is
What was their rationale? What was her rationale for leaving school? He explained the rationale behind his early retirement. I don't understand the rationale of his decision. The rationale for something is the basic or underlying reason or explanation for it. This noun (pronounced "rash-uh-NAL") is usually used in the singular: What was the rationale behind his decision to quit?
Passing Credit Card Fees to Customers | EBizCharge